Download the foreword and full table of contents from the new book by former Toyota chief engineer Naoto Kitagawa. Free.
For 75 years, the chief engineer has been at the center of how Toyota develops products. Full responsibility for whether a vehicle succeeds, with almost no formal authority over the thousands of people who build it. No one who held the job had told the story from the inside. Naoto Kitagawa, chief engineer for the Camry, Avalon, and bB, has now done exactly that.
The foreword, by Jim Morgan and John Shook, explains what makes this account different from anything written about Toyota before. The table of contents shows the full arc of the book, from the bB's development to the 17 principles that define a Toyota chief engineer.
